Spontaneously, it seems like coming out of a marketing book for beginners: Combine a couple of buzz words and you create a new hype. Or is there more behind it, which really offers a way out of a common dilemma most of us are likely to know?

In order to prosper businesses have to keep control over their processes thus ensuring consistency and repeatability as corner stones for operational excellence and customer satisfaction. At the same time, even industries famous for their stability and predictability, feel the pressure to adjust business processes to constantly changing market conditions, customer demands, and supply chain and service networks.